Category Development Manager at Danone
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- Company: Danone
- Location: Egypt
- State: Jobs in Cairo, Egypt
- Job type: Full-Time
- Job category: Administrative/Secretarial Jobs in Egypt
Category Development Manager
As a Category Development Manager, you will develop the category agenda for all trade channels to support long term category growth and profitably increase market share based on shopper and customer requirements.
About The Job
Responsible for developing category strategies and vision.
Accountable responsible for driving the ICP process by identifying the key opportunities (incorporating understanding on shoppers, category, customer, competition, channel and external environment ).
Develop a commercial activity calendar for the category.
Accountable responsible for defining strategies and plans that deliver Category/ sub Category growth based on consumer, shopper and customer requirements.
Accountable responsible for identifying priority channels for the Category/ sub Category and work with Channel Managers to recommend tailored Category Channel plans in line with overall market strategy.
Accountable and responsible for developing the in-store vision of success (Perfect Store) for the Category/ sub Category in each channel.
Recommends actionable in-store solutions to support in-store vision and Support its implementation and continuously review the effectiveness of our in-store actions.
Accountable and responsible for monitoring promotional trends, initiatives and competitor actions by Category/ sub Category, priority channels and strategic customers.
Identify and recommend promotional opportunities for categories and Brands.
Accountable and Responsible for recommending clear promotional guidelines based on shopper understanding and current market knowledge.
Ensure promotional investment is properly evaluated.
Accountable for proposing optimal trade spend budgets for category by channel based on ICP.
Ensure all trade spends investment is properly reviewed and evaluated.
Accountable for collaborating with Consumer marketing manager in developing an optimum pricing strategy that fulfills shopper and trade/customer expectations.
Responsible for supporting innovation renovation based on shopper understanding which includes identifying opportunities and product conceptualizing.
Accountable and responsible for preparing and implementing new product trade launch plan and conducting pre and post evaluation.
Accountable and responsible for recommending winning commercial propositions for the category, effectively communicating these to customer team and sales operation team as appropriate.
Accountable and responsible for leading the Topline / Brand reviews / PRGM meetings.
Review the uplift numbers (based on ICP) vs. sales forecast.
Recommend action plans to close gaps.
Responsible for developing and coaching direct reports, ensuring Performance Evaluation / Career Development discussions are conducted on time.
To be able to achieve the above and be successful in this role we believe you need to have
3-5 years experience in Trade Marketing and/or Marketing with Sales experience or exhibits strong functional skill and leadership capabilities.
Demonstrable record of success in a customer (not limited to Key Accounts) facing role.
Understands customers and the selling process.
Successfully led a team of direct reports.
Danone’s mission is brining health through food to as many people as possible and we want to invite people to join the movement for a healthier world. We recognize the power of people have to impact the world through daily choices. Each time we eat and drink, we vote for the world we want to live in. We believe a healthy body needs healthy food. And healthy food needs a healthy planet and this is what our new signature One Planet One Health embodies.
What we offer?
We believe everyone has talent, something which comes natural to you. Your uniqueness is something which brings both excellence as well as energizes you.
Dont hesitate to get back to us for any inquiries
Method of Application
Closing Date : 16th November, 2020.