Immunology Marketing Lead at Sanofi
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- Company: Sanofi
- Location: Egypt
- State: Jobs in Cairo, Egypt
- Job type: Full-Time
- Job category: Healthcare/Medical Jobs in Egypt
It is critical that the Marketing Lead:
Successfully lead commercial operations of a brand/portfolio of products throughout their life cycle stages by effective planning and execution around the marketing mix including; Product, Price, Place and Promotion ensuring Customer Satisfaction at a profitable basis.
To provide overall direction and vision for the sales team through inspirational coaching to develop the team’s scientific, operational and business performance as well as lifting their selling capabilities.
Support the sales force to drive patient focused activities of a across Egypt in alignment with Sanofi values acting as a real partner with the Healthcare community.
KEY RESULTS / ACCOUNTABILITIES
Discovers insight and foresight using multiple sources including; direct customer contact, field visits, field force feedback, market research and trends analysis to gain a deeper understanding of patients, prescribers and payers within a competitive context.
Identify internal customer’s insights including field force and other cross functional teams.
Conduct Business Assessments to understand the brand / portfolio competiveness and market attractiveness.
Identify and align growth opportunities with the regional and global brand strategy.
Continuous Scan for opportunities to leverage business growth through sales volumes, profits and patient shares.
Develop and validate a differentiated Brand Positioning and value proposition that is sustainable and competitive.
Define Brand Identity Guidelines that describe how the brand is meaningfully and consistently brought to life.
Ensuring the brand continues to be relevant and competitive, maximizing the asset throughout the lifecycle.
Build the required scientific evidence to support the brand differentiation.
Planning and Execution
Develop Brand / Portfolio Marketing Plan in alignment with the local, regional and global strategies.
Drive tailored route to market strategies for new launches
Define and Monitor appropriate KPIs to assess product performance including sales and team activities.
Ensure proper implementation of brand plan with clear identification of opportunities and applying necessary risk mitigation plans.
Design the Brand / Portfolio Campaign with different mix of activities including Details aid, DSA, Samples, Local Meetings, Local Congresses and External Expert Programs in alignment with the brand strategy.
Ensure new product launches follow strictly launch excellence and governance practices.
Monitor performance on a monthly basis and take the corrective actions to ensure business results are delivered.
Formulate end-to-end patient solutions to ensure patient process simplification and adherence.
Ensure securing brand/portfolio supply through frequent insightful long range demand planning.
Full P&L management with cost conscious expenditure and resource allocation to ensure a healthy BOI.
Value and Access
Develop the deep understanding to range of payers and regulators that determine access of their brands.
Formulate and roll out a competitive pricing strategy to ensure brand/portfolio’s market competitiveness and profitability
Use insight to anticipate win-win solutions at the time of negotiation and engagement.
Manage a process of putting together a range of evidence-based plans to deliver more access.
Integrate solutions with clinical development and brand campaigns.
Designing, planning and executing integrated digital marketing campaign, using insight and analytics to continuously improve digital assets and deliver customer value in the online space.
Develop External Experts and thought leaders’ engagement plans in alignment with Medical counterparts for excelling in field implementation.
Engage with internal and external partners to use resources in a coordinated way in order to develop and execute activities on time, aligned to business strategies and priorities including internally HR, Medical, Finance, Procurement, IT and Business Excellence Team.
Conducting effective internal meetings and interaction to drive business output including; Operational Review Meetings, Brand Team Meeting, Induction Training, Demand Review meetings and other relevant meetings.
Participate in the above country reviews and network to align the local strategies and to represent the local opportunities and progress.
Use and interpret appropriate data to inform and make robust strategic and investment decisions.
Track and evaluate performance against defined Performance Measures and targets.
Apply learning to improve short and long term business performance.
Demonstrates ability to produce robust and accurate financial forecasts aligned with different stakeholders.
Robust P&L management to ensure profitability and rewarding BOI.
Ensure all appropriate activities are delivered within P&L responsibility for the region
Abide by the requirements of the ABPI Code of Practiceinternal Code of Ethics including but not restricted to maintaining high professional standards of conduct in line with the Company procedure with a duty of care to the reputation of the Company
Takes personal accountability to use personal experience and knowledge, as well as the training and tools provided by Sanofi, to maintain a good knowledge and understanding of all ethics and governance relevant to the role (including the Industry Code of Practice, Sanofi Policies and Procedures and any relevant legal requirements) and demonstrate personal leadership in applying these to all work undertaken.
Escalates any decisions, or seek the support of colleagues or management if personal knowledge and understanding is not at the level required to carry out any part of the role
Environmental and Safety Leadership
To care for his/her own safety and wellbeing and the safety of others, and to co-operate with the company to ensure a safe place of work. Employees are therefore expected to:
Support and conform to Company safety rules and procedures to ensure a safe and healthy working environment
Report any accident, incident or near miss, whether it be of personal injury or property damage
Assist in the investigation of accidents with the objective of introducing measures to prevent recurrence
Thoroughly read all safety documentation issues by the Company and comply with its requirements. Escalate any doubts or uncertainties to their supervisor and / or manager.
KEY WORKING RELATIONSHIPS
Cross Functional Collaboration with:
Market Access & Gov. affairs
Pharmacovigilance, Quality and compliance
Occasional Contact with:
Global and GEM Marketing Team
Regional Functional Head
Would be expected to be involved with:
Advertising/creative agencies, local and regional Key Opinion Leaders, Patient Societies, Distributers, Health Authorities, Charities and Non-Profit Organization, and Payers.
Skills, Experience & Knowledge Requirements
Medical Background, MBA or Academic Marketing Degree is preferable.
Core Requirements / Competencies :
Minimum of 5 years product management experience.
Biologics and or Dermatology/Asthma market experience
New product launches experience.
Ability to identify and attract insights and potential growth sources.
Ability to construct robust value and access story.
Demonstrating high quality planning and execution using advanced Digital and Multi-Channel Marketing approaches.
Demonstrating high quality stakeholder management.
Demonstrating high financial acumen.
Pro-active with a sense of urgency, demonstrating leadership and effectiveness in a matrix organization.
Professional analytical thinking and problem solving approach
Project management skills and Planning capability
Strong presentation and general communication skills (written, verbal and listening)
Forecasting, Planning and Budgeting Skills.
Enthusiasm for working in collaborative, cross-functional teams
Stretch beyond the level we operated at up till now.
Take actions instead of waiting to be told what to do
Act in the interest of our patients and customers.
Put the interest of the organization ahead of his/her own.
At Sanofi diversity and inclusion is foundational to how we operate and embedded in our Core Values. We recognize to truly tap into the richness diversity brings we must lead with inclusion and have a workplace where those differences can thrive and be leveraged to empower the lives of our colleagues, patients and customers. We respect and celebrate the diversity of our people, their backgrounds and experiences and provide equal opportunity for all.
Method of Application
Closing Date : 20th December, 2020.